Parker McCollum Net Worth: From YouTube to Sold-Out Tours – How Parker McCollum Makes His Money

Parker McCollum is an American country singer, known for hits Pretty Heart, Burn It Down, and To Be Loved By You. McCollum’s official YouTube channel, which has over 250,000 subscribers, has amassed nearly 350 million views since its creation in 2015.

Let’s take a look at Parker McCollum’s net worth and income sources over the years.

Hot Song – Burn It Down

Image source: Google

What Is Parker McCollum’s Net Worth? 

As of 2025, Parker McCollum’s net worth is between $1 million and $5 million. Some sources claim that his net worth exceeds $100 million, but there’s no credible evidence to support this figure.

Although he’s been in the music scene for over a decade, McCollum is still considered a rising artist. Moreover, he doesn’t appear to have made any major investments or inherited generational wealth that would account for such a high valuation.

Thus, a net worth of a few million is more plausible. Much of his income stems from his career as a singer-songwriter, with most of his revenue coming from streaming platforms, album sales, and tours.

YouTube 

Parker McCollum has over 250,000 subscribers on YouTube channel, where he posts music videos, behind-the-scenes clips of his recordings, TV appearances, and the occasional interview.

His most popular music video, Pretty Heart, has amassed over 45 million views. Other popular tracks, like Burn It Down and To Be Loved By You, have garnered 22 million and 21 million views, respectively.

In total, McCollum has accumulated over 340 million views on his YouTube channel.

With YouTube paying between $0.01 and $0.03 per view, his channel alone could have generated anywhere from $3.4 million to over $10 million in gross revenue.

Merchandise 

Parker McCollum earns a respectable amount from merchandise sales. He sells vinyl, caps, t-shirts, hoodies, and koozies on his official website, with products ranging from $30 to upwards of $40.

Parker McCollum’s merchandise sales

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McCollum promotes his merchandise on his YouTube channel and tours, adding to his overall income.

Tours 

Speaking of tours, McCollum also earns a significant portion of his income from live performances. He has headlined multiple national tours and frequently appears at major country music festivals.

He’s currently on his What Kinda Man tour, which began on January 23, 2025, and is expected to continue through the summer and fall of 2025.

A significant portion of Parker McCollum’s income also comes from live performances

Image source: Instagram

Sources claim that McCollum earns between $750,000 and $1 million per year on tours alone. McCollum’s tickets cost between $35 to upwards of $300, with premium seating and meet-and-greets costing extra.

Featured image source: Instagram